Android and iOS both are the most lucrative mobile app development platform. Although Apple is the dominant player in US, Android has the widest customers around the world. Hence for business requirements, both iOS and Android is the most viable option. With over 850,000 applications in the Google Play and still counting Android has become the most versatile platform for the businesses as well as individuals to release any sort of apps in the market. Whereas App Store accounts for over 40 billion apps purchases and possesses around 775,000 apps ‘and still counting’.
After publishing the application to the App Store and Google Play, it is essential to promote those apps for generating revenue. Developers should popularize their apps over web to attract the attention of customers. Here are few ways to market and promote your applications on application stores.
Simultaneous App marketing and Development
Don’t wait till you finish developing your app; instead start marketing when the development process is ongoing. You could setup a website or a blog about the application you would be releasing in future. You could also promote the concept of your application through blog or social media websites. Developers should also write articles and reviews on topics and products related to the type of application they are willing to develop. This would help to gain visibility on the web as well as making people familiar about the idea of the applications. All the articles and app promotion through social media and blog posting has to be relevant.
Search optimize your Google Play and App Store Page
Every application released on the Google Play and App Store has its own page. Customers and users would come to this page through links in articles, blogs and social media updates. Developers will have just few seconds to persuade their possible customers through their page hence, the contents and information on the page has to be compelling. It would help if the app is named smartly i.e. the name should reflect the purpose of the application. Developers should also take utmost care while designing the app icons. It would be helpful if high resolution screenshots are also included in the Google Play and App Store page.
Involve your Friends, Family any one you can
The first few days of the release of the application to the application stores are the most crucial time which would decide the future of your apps promotion. Most users rely on the ratings given to the application before actually downloading it to their mobile device. Along with the rating, comments and reviews also matters. If the app gets a good number of downloads and has good ratings, there is a chance that it will be placed in the top list of best selling app or staff picks section. Hence, ask your friends and family to give 5-star ratings to the applications, in fact ask as many people you know to give your application a 5-star rating and write impressive comments and reviews about the applications. Ensure a higher number of downloads by requesting trusted friends to download the app.
Support:
Offer continuous support to the users by addressing their queries and comments. If a user has raised an issue regarding app’s performance or functionality, address them by fixing the issue and then reply their comments by intimating them about the bug fixes. It facilitates developers to build a trust with their customers. Also watch out for negative feedback and bad reviews and remove any prevalent bugs that might be hampering your app’s reputation.
Android Application Development and iPhone application development are considered to be the best mobile app development platform for businesses. Because of its wider reach, it facilitates them to promote and market their application to a wider group of people.
