Every single company or organization has certain goals or objectives. If you are an entrepreneur, then the biggest concern for you is to achieve your organization’s goal.
These goals may vary from organization to organization. Some common business goals are making profit by selling products or service, brand promotion, client retention and so forth.
Here are the top 5 Google products or services those can help you to achieve your business goals.
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Google AdWords :
For us Google AdWords is the first thing that come to our mind for advertising our services or products for bigger audience through search/display medium.
According to recent survey more than 2 billion people use Google search and as per Double Click Ad Planner, advertiser can reach to 83% of unique Internet users around the world through Display network.
These numbers are self-sufficient to explain why you should consider Adword paid marketing for your business.
You can pass your message to your potential customer through text, image, video or other rich media Ad medium.
Google Analytics:
This is definitely one of the best API released by Google to give you the insight of business. If you are a business owner, and you are looking for key insights of your business, which may help you in decision making process then you can’t undermine the power of Google Analytics.
You can see from where you get traffic, where did you losing your visitors, what are they searching for, which medium gives you better ROI and lots more.
This is without a doubt helps you to give better online experience to your visitors and to transform them to your potential customers. It has both free and premium versions.
YouTube:
Video is an excellent medium to raise awareness, drive traffic to your site and also helps to generate lead and sales for your business.
YouTube is the largest online video sharing site. According to YouTube, every month, more than one billion people visit YouTube and watch over six billion hours of YouTube videos.
So to reach such a huge customer base through such a powerful medium must be in your marketing list. Also YouTube provides powerful analytic tools that help you to check how your videos can perform and what you can do better.
Besides that you can promote your YouTube videos through AdWords for Video campaign management tool.
AdMob:
Mobile or smartphones has created new revolution in the advertising world. What do you want more than to connect with your visitors in 24X7 basis?
These screens may look small but opportunities they generate is really hard to match and AdMob gives a stage where you can grab those opportunities.
You can promote your apps to countless smartphone and tablet users across the AdMob network; monetize your apps with ads from over a million Google advertisers worldwide, and lots more.
Wildfire by Google:
Wildfire is social marketing software acquired by Google in 2012 for $350 Million.
This acquisition becomes the blessing for an enterprise, who wants to create attractive and interactive social media campaigns, run social ads, and measure social ROI easily and effectively.
This an ideal tool if you want to incorporate social media marketing in your marketing strategy; however most of the features available in Wildfire are not free.
Today we share few products or services of Google that you can include in your marketing strategy.
Apart from this you can consider Google Merchant (highly recommended by considering its increasing popularity), Double Click program, Google My Business and many more.
See Also: Advantages and Disadvantages of Hiring Remote or Virtual Team
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I hope you enjoyed this topic and this list is definitely incomplete without your suggestions and feedback. So feel free and share your comment below.
