As businesses are powered with technology in more than one way, It has become a common practice for any business are investing in mobile application development for business growth.
There are many mobile applications that are available in the Google Play Store and Apple store for many functions like E-commerce applications for shopping, Social Media Applications, fitness applications, productivity applications and more.
There are more than 3.2 billion smartphone users globally, and it’s no surprise that the mobile application industry is rising. As the app usage and smartphone penetration are growing at a steady rate without any signs of slowing down in the coming future.
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Therefore, investing in an app is a better way of growing business. Mobile applications are likely to generate more than $935 billion of revenue by 2023.
As there is a dominance on the mobile applications uses, it’s important for business owners to invest in mobile application development to enhance the growth of business. It is because the business can reach out to customers easily through the mobile app, as customers love to access mobile on the go.
With the increasing demand of the digital era, the technology has changing a lot.
Technology has such an impact that the revolutionary changes in mobile apps become one of the most integral parts of human life.
With a huge number and varieties of mobile apps, life has become more and more simplified.
It seems one’s day is incomplete without Facebook, WhatsApp, Instagram or any other app. Literally, people are with mobile phones at any given point of time.
Mobile apps are not only helping people’s personal/social life’s by browsing and shopping but also helps to develop their business’ productivity.
Business owners are getting more & more dependent on mobile apps to get a high return on investment (ROI) in the competitive market. It has become the most ideal way to reach our target customers.
A study says that the sales over mobile apps have gone up to 80% increase in sales.
Let’s have a quick look at the statistics; How mobile app has become important for your businesses,
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Key App Statistics:
- The total number of mobile app downloads in 2017: 197 billion (a forecast) (Source: Statista)
- The total number of iOS app downloads in 2016: 25+ billion (Source: App Annie)
- The total number of Android app downloads in 2015: 50 billions (Source: Benedict Evans)
- The total number of Android app downloads in 2016: 90 billion (App Annie)
- The app category people spend time the most is Social Networking (29% of users) [Source: comScore]
- The most popular app, both iOS and Android, by penetration Facebook (81% of users) (Source: comScore)
- The Mobile app Millennials use the most in 2015: Facebook (21% of users) (Source: comScore)
- The mobile app Millennials use the most in 2017: Amazon (35% of users) (Source: BusinessInsider)
- The time spent per user with digital media on mobile in US daily in 2017: 2.3 hours (Source: comScore)
- The age group that spends the most time on apps monthly in US in 2015: 18-24 (90.6 hrs on Smartphone apps, 34.7 hrs. on tablet apps) (Source: comScore)
- The age group that spends the most time on apps monthly in US in 2017: 18-24 (93.5 hrs / month on Smartphone apps, 27.6 hrs. / month on tablet apps) (Source: Statista)
- The average number of apps people use daily – 9 , monthly – 30 (Source: TechCrunch)
- The major age group of users that operate a Smartphone with two hands – 55+ (39% of users) (Source: comScore)
- Total number of iOS apps on the App Store – 2.2 million (as of the January of 2017) (Source: Statista)
- Total number of Android apps on Google Play – 3 million (as of June of 2017) (Source: Statista)
- Total number of apps on Amazon AppStore – 600k+ (as of spring 2016) (Source: Statista)
- The most popular iOS app category, by volume – Games (25%) (Source: Statista)
- The most popular Android app category, by penetration – Tools (99.8%) (Source: Statista)
- The most popular Amazon AppStore category – Games (21% of the total number of apps)
- Total number of app publishers – 968k (Google Play), 498k (App Store), 75k (Amazon AppStore) (Source: App Annie)
(Source: businessofapps.com)
According to Juniper Research “More than 2 billion mobile users will make a mobile commerce transaction by the end of 2017”
Benefits Of Investing In An App:
So, as a small or enterprise business owner, it’s very necessary to develop a mobile app to reach your target audience and the growth of your business.
As you hire dedicated developers for your mobile application development for business, you open your business for various opportunities irrespective of business size or whether you have a physical store or not.
Let’s have a look at major reasons on how mobile app can help your business grow.
1. Manage To Reach Target Global Audience
In the digital age, more than 80% users have internet access and they are browsing through mobile apps. This can be clear with the above statistics.
Users are always preferred to go with a seamless experience in a single platform and find related information on their move.
Enhanced user experience, interface and services offered on a single platform will push customers to buy instead of hassling around from websites.
Everyone is using mobile phones nowadays, mostly smartphones. In a research report it was observed that 1.5 times more mobile phones are present worldwide than there are people.
Here in the image given below represents the number of applications downloaded worldwide:
(Source: Sag ipl)
2. Market Research Made Easier
Market research an essential part for the growth of any business. Mobile apps collect user’s data accurately according to their preferences.
Collecting and analyzing data is much required when it comes to sales and marketing.
The reason is that it gives an idea and information of users like, what is the origin, their interest level and the actions taken on the app.
Market research helps to develop your business according to the user’s needs.
3. Quick Access And Mobile Payments Everywhere
Security always a big concern for all users. A user always prefers to go with quick, seamless and secure interface for transaction.
Sensitive data such as credit card number, pin and password are usually replaced by symbols. The chances of leaking any sensitive and personal information are very less with mobile apps.
Mobile app has integrated with secure mobile payment option; where customer/user always feels secure about their transaction and private information.
4. Maximize Customer Engagement And Retention
Smooth and hassle free user interface always engage users and helps in retention.User loves to go with their single experience by putting your business right in their palm.
Customer engagement is one of the most important metrics for achieving customer success and real-time, personalised experiences to customers as per their requirement can retain them.
Measuring and gathering information on the way users are behaving with your brand and the level of trust they have on the information they received are the best way to engage more users.
5. Provides Real Time Data User Data
Real-time user data is always helpful for the growth of the business. Collecting and analyzing data helps in modifying your product and services according to the user’s preference.
Because through a mobile app, the possibilities of getting users real-time data like the origin of the customer, their interest level and the actions taken on the app.
6. Establish Brand Name in Market
Developing a mobile app is costly but it has countless benefits.
When many potential customers or users will install it in their smartphones because of its features and usefulness, at that time it creates a special brand name in the market for your business.
Through the development of mobile app, you can notify people about the latest offer, deals or updates that you are offering and also get feedback from users.
Providing right information at right time for users through mobile app promotes your brand in the market.
Mobile application development works magic when it comes to brand promotion. When you invest in an app, this will land your business in the Android and IoS app store. A large number of potential customers who are looking for the products and services that you offer will come forward and download.
Therefore develop a well-created, user friendly, and amazing application that will give unforgettable impressions to your customers and help in improving brand recognition.
7. Quick And Better Customer Support
Customer is always great for your business and they can use your application anytime from anywhere.
Quick business response made possible with the mobile app and this is the first think of customer satisfaction model.
Mobile app track each and every activity of customers like their orders, purchase details anytime, view deals and so much more directly through their smart phones and communicate quickly.
8. Maximize Sales and Revenue
Mobile app transaction has increased in now-a-days because of its security, user-friendliness and flexibility.
Once the users are confident with an app which delivers expectations beyond their imagination, they will spend without any hesitation.
I’ve worked with the team at Andolasoft on multiple websites. They are professional, responsive, & easy to work with. I’ve had great experiences & would recommend their services to anyone.
Ruthie Miller, Sr. Mktg. Specialist
Salesforce, Houston, Texas
Apps that are more focused on user experience tend, generate more sales and revenue.
9. Use Of Mobiles For Everything
Gone are the days, where people were using mobiles only for calls and messages. At present, even the smallest to biggest tasks were performed using mobile phones.
With smartphones our capability has increased, we can do many things using our mobile phones that are beyond our expectations. With a mobile application you can run your business, keep track of your health, book tickets, and many more.
Conclusion:
Mobile apps are one of the best options to reach your global target audience within a short period of time and this will help you to survive and grow in the competitive market.
Mobile apps play a key role in the growth of various businesses, this helps to improve the engagement of customers, increase revenue and satisfaction.
Mobile applications also help to reach a global audience. This makes your business more and more competitive in the market. Therefore, investing in hiring a mobile application development company like Andolasoft is a must for your business growth.
Andolasoft is one of the top Mobile App Development Company in USA. We are the certified mobile app development company from Applancer and Appfirms. We have experienced mobile app developers to convert your ideas to an initiative app which can stand in your target market.
