Websites get quality visitors and visitors grow because of high quality website design. According to the recent research nicely designed websites and apps are getting high visitors and ROI by sticking to the top website designing trends.
Web Designing is always evolving with many latest trends. Something which looks modern and fresh always remains in demand. An evolving new trend might become an outdated feature tomorrow. However, one thing always remains the same: Websites are important for the marketing channel for several businesses, as represented in the below image.
(Source: Hubspot)
With an unprecedented surge in smart phone adoption, more and more websites are going ‘Mobile Ready’ everyday. The trend towards clean and responsive designs is pushing web developers to maximize web experiences… irrespective of the devices. Google’s recent mobile friendly update has added more fire to this.
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Let’s discuss some of the most popular website trends.
Contents
The Hamburger Menu
Sure it has its critics, but the simplistic hamburger menu has been a rage since a few years now and still going strong. According to the modern trends everyone has so much of content and less space, this menu is a lifesaver. The distinctive icon makes it easily recognisable on a webpage too.
High Definition Visuals
What can be better than high definition images to capture the strongest human sense – the vision. With advanced methods of compression of both data and bandwidth, users have no more slow loading web pages.
Long Scrolls
With the diverse screen sizes of today’s mobile devices, ‘above-the-fold’ contents are losing their importance. With touch enabled devices, the age-old design of long scrolls have suddenly gained popularity… providing simple navigation and intuitive experiences.
Cards Layout
Popularised by Pinterest, the cards layout is one of the most followed designs now-a-days. With the cards showing bite-sized content helps the website look much cleaner.
Animations
Animations are the best way to narrate your story, making the experience more engaging. Macro and micro animations are perfect to gather the attentions of a visitor… provided you have the bandwidth. However, you should always keep its usage in control; over-usage may irk visitors.
Material Design
Google’s hybrid version of flat designs that uses shadow effects, depth & movements providing more realistic experiences is a big hit across the world. It’s hailed as a probable game-changer in the designing world; likely to be highly used in the coming days.
Vibrant Colors
With the rise of material designing, vibrant colors have become a popular choice. For years, the web designers are struggling to highlight important contents and call-to-action buttons. With bright colors, things have become easier now.
Typography
The clutter-free designing approach has left a lot of room for contents. Stylist typography offers great opportunities to highlight the call-to-action buttons or to showcase the brand identity. It can be annoying if used too much, but wise usage can really make a strong and lasting impact.
Retro Fonts:
You might have noticed that several old things are coming into trends. Retro fonts have experienced the same and are very much popular, and many designs featuring vintage typography are very much in demand.
However, the throwback typography has been through a bit of resurgence. The old tradition is emerging back , with a bit of cool and modern spin while maintaining legitibliblity.
Looking To The Future…
Of course you are not going to use all of the given trends into your website. However, you can add some of these latest website trends in your website. This will lead to more CTA clicks, Higher engagement with better outcomes to your business.
Thinking about the future… I think Virtual Reality on the web is soon going to be a reality. Mozilla is already working on it and I can’t wait to experience the immersive, 3D version of web browsing.
If you wish to build better websites from what you just learned, talk to our experts now!
